Hearing Aids on Sale: How to Spot a Real Deal, and What We Currently Have
By Kim Fishman, Audiologist | Hears Hearing & Hearables, Hopkins, Minnesota
Updated: April, 2026
Who doesn’t love finding something they needed at a price they didn’t expect? With hearing aids, that feeling is amplified, because these aren’t impulse purchases. They’re investments in how you experience your daily life. When a genuine deal comes along, it matters.
But the hearing aid market has a complicated relationship with the word “sale.” Some discounts are real. Some are theater. And knowing the difference can save you thousands of dollars, or steer you away from a device that was discounted for a reason.
At Hears Hearing & Hearables, transparency is something we genuinely practice, not just claim. This post explains how hearing aid pricing actually works, when real sales happen and why, what’s currently on sale or at promotional pricing in our store, and how to make sure the device you’re buying at a discount is the right device for you.
How Hearing Aid Pricing Actually Works
Hearing aid prices are set by manufacturers, and most operate under MAP (Minimum Advertised Price) policies, meaning retailers cannot legally advertise prices below a certain floor. This keeps the market from becoming a race to the bottom that would undercut the professional fitting and aftercare services built into the prescription hearing aid model.
What this means for buyers: genuine sales on hearing aids are less common than in consumer electronics, and when they happen, they tend to happen for specific, predictable reasons. Understanding those reasons helps you time purchases well, and spot when a “sale” isn’t quite what it claims to be.
When Real Hearing Aid Sales Actually Happen and Why
New Model Releases
This is the most reliable driver of genuine hearing aid discounts. When a manufacturer releases a new generation of hearing aids, the previous generation typically goes on sale to clear inventory. The technology in a one-generation-old hearing aid is still excellent, often nearly identical to the new model in daily performance, at a meaningfully lower price.
Smart buyer move: When a major manufacturer announces a new hearing aid, look immediately at what they’re doing with the previous generation. That’s often where the real value is.
Consignment and Used Hearing Aids
Consignment is one of the most underutilized pathways to quality hearing aids at significantly lower prices. These are professionally cleaned, tested, and in some cases pre-programmed hearing aids from previous owners, fully functional devices at a fraction of new prices.
Current consignment highlights in our store:
- Used Starkey Genesis AI 24 mRIC, two generations behind the newest Omega AI, but in like-new condition with warranties valid through November 2026. Includes StarLink 2.0 Premium Charger. Bundle options available with a used TV streamer and table mic.
- Used Phonak Infinio I90-R, Phonak’s newest technology platform with the Ultra update, available used at a significant discount.
All consignment items at Hears Hearing & Hearables are cleaned, sterilized, and tested before listing. Consignment items are non-refundable but can be resold through our store if they don’t work out for you.
Manufacturer Promotions
Occasionally, manufacturers run time-limited promotions, bundled accessories, extended warranties, or price reductions on specific models. When these happen, we pass the savings directly to our customers without inflating the base price to make the discount look larger than it is. Our biweekly newsletter is the fastest way to hear about these when they happen. Sign up here!
OTC Hearing Aids — A Different Price Dynamic
Over-the-counter hearing aids operate with different pricing dynamics than prescription devices. Because they don’t involve fitting fees or professional services bundled into the price, the base prices are lower, and they go on sale more freely.
Current OTC deals to know about:
- ELEHEAR Beyond (~$399) and Beyond Pro (~$599), competitive pricing for award-winning AI-powered OTC performance. HearAdvisor ranked the Beyond Pro #2 of 56 OTC devices tested.
- Sennheiser All Day Clear (~$989.95), down significantly from its original MSRP of ~$1,399. Forbes Health ‘Best OTC Technology 2024.’
How to Spot a Sale That Isn’t Really a Sale
Not every discounted hearing aid is a genuine deal. Here’s what to watch for:
- Inflated MSRP: If a hearing aid is listed at $8,000 “regularly” and now $4,000, verify the actual market price from multiple sources before celebrating. Some retailers inflate the reference price to make the discount look larger.
- “Free” bundled accessories: Some “sales” include accessories that were always included or that have low actual value. Ask specifically what’s free versus what was always bundled in the standard package.
- Pressure tactics: “Sale ends today” on a hearing aid that has shown the same price for months is a sales technique, not a genuine deadline. Take the time you need to make the right decision.
- Previous-gen devices marketed as new: A device on sale because it’s two or three generations old is not necessarily a bad deal, but you should know what you’re buying. Ask specifically which generation the device belongs to and what the current flagship is.
At Hears Hearing & Hearables, when we put something on sale, it’s a genuine reduction from the price we normally charge, not a markdown from an inflated reference price. We keep our margins low, which means our sales are real savings.
A Good Deal on the Wrong Device Is Still a Bad Deal
This is the most important thing we tell patients who come to us specifically looking for a sale: the price only matters if the device is right for you.
A $3,000 hearing aid at 40% off is still a $1,800 mistake if it doesn’t address your specific hearing profile. Before price becomes the deciding factor, make sure:
- The device is appropriate for your level of hearing loss, OTC devices are for mild to moderate only; prescription devices cover the full range
- The technology tier matches your listening needs, a budget device may perform adequately in quiet environments but struggle in the noisy restaurants or social settings where you need help most
- The style suits your lifestyle and dexterity; a great deal on a tiny in-canal device isn’t great if you struggle with small components
- You understand the return policy; sale items sometimes have different return terms. Know before you buy.
Not sure which tier or device is right for you? Our feature-by-feature buying guide walks through every key decision point. Or take our free Hearing Handicap Screening Test to get a sense of where your hearing sits before you shop.
How to Stay Informed About Our Sales
Biweekly Newsletter
Our biweekly newsletter is where sales get announced first. We send it every two weeks with current deals, new product updates, and hearing health tips. We also have monthly webinars shared through the newsletter. If there’s a time-limited promotion from a manufacturer, our newsletter subscribers hear about it before anyone else.
Dedicated Sale Section
We maintain a dedicated sale section on our website where all current promotional pricing is listed in one place. Items change frequently, if you’re watching a specific device, check back regularly or sign up for the newsletter so you don’t miss a window.
Membership Benefits
Our members get early access to promotions and new product launches, 5% off all services every visit, and access to member-only pricing not available to the general public. If you buy hearing aids regularly or plan to upgrade in the next few years, membership pays for itself quickly.
See What’s Currently on Sale
Our sale section is updated regularly with genuine promotional pricing on both prescription and OTC hearing aids, accessories, and consignment devices. If you see something you’re interested in and want to know if it’s the right fit for your hearing needs, reach out to our team before you buy. We’d rather spend 10 minutes helping you choose correctly than have you deal with a return.
Browse our current sale items, sign up for our newsletter, or contact our team for guidance.
Happy hearing. — Kim Fishman, Audiologist | Hears Hearing & Hearables
Frequently Asked Questions: Hearing Aid Sales and Deals
When is the best time to buy hearing aids on sale?
The most reliable time to find genuine hearing aid discounts is immediately after a manufacturer releases a new model; previous-generation devices typically go on sale to clear inventory. Major manufacturers like Phonak, Starkey, Oticon, ReSound, and Signia release new platforms roughly every 2–3 years. Signing up for our biweekly newsletter is the fastest way to know when these windows open.
Are used or consignment hearing aids a good deal?
Yes, for the right buyer. Consignment hearing aids at Hears Hearing & Hearables are professionally cleaned, sterilized, and tested before listing. They can provide access to premium technology at significantly lower prices than new devices. Important considerations: Consignment items are typically non-refundable, and you’ll need a current hearing test for programming. Contact us to discuss what’s currently available and whether a consignment device is appropriate for your hearing profile.
How do I know if a hearing aid sale is genuine?
Verify the price against multiple sources before buying. Look up the device on the manufacturer’s website and at least two other retailers to confirm the ‘regular’ price is real. At Hears Hearing & Hearables, we don’t inflate MSRPs; our sale prices are genuine reductions from what we normally charge, not markdowns from an artificially elevated reference price.
Is a previous-generation hearing aid worth buying on sale?
Often yes. One-generation-old hearing aids are typically nearly identical to current models in daily real-world performance, at meaningfully lower prices. The key is knowing what changed between generations and whether those changes matter for your specific hearing needs. Our team can walk you through the differences for any specific model you’re considering.
Do you offer financing for hearing aids?
Yes. At Hears Hearing & Hearables, we offer flexible financing options to make hearing aid purchases more manageable. Contact us for current financing terms and to discuss what options apply to your purchase. [LINK to contact page]
How do I find out about new sales before they end?
Sign up for our biweekly newsletter, that’s where sales are announced first. You can also bookmark our dedicated sale section on the website and check back regularly, or become a member for early access to promotions before they’re available to the general public.
